It’s one thing to have lots of data, it’s one thing to have access to data, but if you don’t have good quality data, really what’s the point? In this session we will walk through the important scenarios of data quality and master data. You’ll learn about important new developments in our technology that will change the way think about these problems on the Microsoft platform. For anyone concerned with provisioning data for business users, or building the famous “Single version of the truth” this is an important session to see.