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The other side of Self Service – Report Builder in Depth
When we mention “Self Service BI” do you think only of PowerPivot with its mash-up and pivoting features? In fact, there is another equally important aspect to “self service” – enabling business users to easily build compelling reports and visualizations over the data they already have access to. Report Builder 3.0 is a true self service BI tool, and in this session you will see why. Expect persuasive and insightful demos of important functions such as new visualizations and componentized reports.
Senoir Program Manager
Bob has been at Microsoft and a member of the SQL Server Reporting Services team since 2004, focused on report and query design experiences, with contributions as both a developer and program manager. Prior to working at MS he helped found a small startup that focused on end-user reporting (later acquired by MS). His educational background includes a BS in Computer Science, with dual emphases in database theory and human-computer interaction, and an MBA, both from Brigham Young University.
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  Top Reasons to Attend
PASS Summit 2010
  • Over 160 technical sessions from the world's top SQL Server and BI experts
  • 2 full days of deep-dive Pre- and Post-Conference Seminars
  • Networking with thousands of SQL Server MVPs, experts, Microsoft employees, and peers
  • Face-to-face support with the Microsoft CSS and SQLCAT teams
  • Ask the Experts Lounge
  • And much more!

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